Job Description

Job Title: Social Media Manager Location: Wolfson Campus Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 1008656 Job Details Job Family ADMIN - Professional Exempt Contractual (PEC) Grade 15 Salary $62,772 - $78,465 Department Office of Communications Reports To Social Media Director Closing Date November 29, 2025 FLSA Status Exempt - Not Eligible for Overtime Compensation First Review Date August 15, 2025Position Overview The Social Media Manager works closely with the Social Media Director to advance department goals in developing the College’s social media strategy and related activities. This position manages the day-to-day content creation and oversees the creation of organic and paid content as well as campaigns of the College’s social media accounts. This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College’s District Board of Trustees. What you will be doing Plans, designs, and executes multiple paid ad campaigns for Miami Dade College academic programs and eventsManages organic and paid content for Miami Dade College on social media platforms including Facebook, Twitter, Instagram, LinkedIn, among othersCreates timelines and tracks progress of multiple ad campaigns making sure they are on time and on budgetOversees and reports analytics for particular initiatives, organic/paid campaigns and ensures continued content effectiveness Leverages market data to develop content campaigns that enhance materials and connect with students and the communityCollaborates with Social Media Director and Visual Content Developer to produce high quality content that showcases Miami Dade CollegeDesigns and creates eye-catching, shareable content that resonates with each social platform’s unique audienceExplores innovative ways to engage and grow the size and quality of audienceDevelops standards, systems, work flow and best practices for content creation, distribution maintenance and retrievalPerforms other duties as assigned What you need to succeed Master’s degree from a regionally accredited institution in related field of study and two (2) years of professional experience in social media, marketing or public relations; or Bachelor’s degree from a regionally accredited institution in a related field of study and four (6) years of professional experience in social media, marketing or public relations. All degrees must be from a regionally accredited institution Knowledge and understanding of College organization, goals and objectives, and policies and proceduresProficiency with using major social media platforms for business applications and personal usePossess excellent organizational and communication skills (both oral and written)Possess digital media buying experience and ability to report on analytics for digital campaignsDemonstrated ability with software including Adobe Creative Suite, Sprout Social, Microsoft Office softwarePossess thoughtful, creative and strategic thinking, and problem-solving skills Possess expertise in writing and editing for diverse platforms, including print and electronic Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standardsAbility to work under pressure and set priorities within a fast-paced environmentAbility to work flexible hours that can include weekends and eveningsAbility to write effective copy in different styles for Facebook, Twitter, YouTube, websites, etc.Ability to travel to various campus locations as needed Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty, and staff Additional Requirements The final candidate is to successfully complete a background screening and reference check process. #J-18808-Ljbffr Miami Dade College

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