Job Description

Job Description

Job Description

Job Summary:

The Digital Marketing Manager will work directly with company owners and business development team to optimize lead generation and engage prospects primarily through e-mail marketing and campaigns in a B2B deployment both with existing channel partners and direct to end user. 

Duties/Responsibilities:

• Leverage marketing expertise to guide strategy and plan development sessions for both existing and target verticals.
• Develop and implement marketing campaigns including design, set-up, test scheduling, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
• Monitor and report campaign performances
• Make recommendations for improvements and optimizations.
• Operate in management and hands-on capacity.
• Create digital content to represent our service offerings to business customers and prospects.
• Troubleshoot technical issues.
• Stay current with B2B best practices, technologies, benchmarks, and emerging trends and make recommendations accordingly.
• Stay current with and manage email marketing legal requirements, such as opt-out lists and privacy laws.
• Other duties as assigned.

Requirements and Preferred Experience:

• 5+ years of experience in digital marketing including strategic planning and hands-on development and implementation with the following:
  • Managing email campaigns using email tools such as Constant Contact and/or Mailchimp, and Pardot.
  • Experience with CRMs such as Salesforce, Insightly, etc.

• Experience using HTML and testing protocol for common web browsers.
• Experience with database concepts and segmentation and able to write queries.

• B2B email campaign experience required; B2B Services (not product) preferred.
• Extensive experience with Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Calendar.
• Ability to learn all software systems used throughout the company.
• Experience with vendor relations/procurement.
• Some experience with event planning preferred.
• Professional presentation skills, and excellent written and verbal communication skills.

Education:

• Bachelor's degree in marketing or related field preferred.

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

• The associate is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk and hear.   
• Must be able to lift and/or move up to 20 pounds occasionally.   
• Working extended hours, including evenings and weekends may be required.  

Additional Requirements: 

• Must be 21 years of age. 

• Must have a valid driver license. 
• Must pass drug screen, criminal background check and driver’s license check.  

Perks and Benefits:

• Medical, Dental, and vision coverage
• 401(k)/Roth with company match
• Work-Life Balance: PTO (Paid Time Off), paid holidays, and balanced work schedule

EEO, including disability/vets

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