Overview Mattel is seeking a versatile 2D Concept & Marketing Artist to create in‑game visual concepts and performance‑driven marketing assets for our digital gaming products. Responsibilities Develop and iterate 2D art assets (characters, props, environments, UI concepts) aligned with creative briefs. Produce thumbnails, mood boards, and polished key‑art for external developers and pitch decks. Design and optimize marketing creatives (app‑store banners, splash screens, social‑media ads, UA campaign visuals) for conversion. Collaborate with UA managers to create A/B test‑ready creatives and iterate based on performance data. Work closely with production, participate in brainstorming, sprint planning, and pipeline reviews. Maintain deadlines and deliver high‑quality assets on time. Qualifications BA/BS in Illustration, Graphic Design, Fine Arts, or equivalent. 5+ years as a 2D Concept Artist in game/art pipeline environments. 2+ years designing UA or promotional game assets (banners, icons). Exceptional digital painting, strong composition, visual storytelling; proficiency from thumbnails to final art. Strong proficiency in industry‑standard art software (Photoshop, Illustrator, Figma, Unity). Strong communicator within cross‑disciplinary teams; proactive feedback incorporation. Data/marketing‑savvy with basic analytics for UA creative insights. Exceptional organizational, multitasking, and time‑management skills. Experience managing a high volume of assets and keeping files clean. An enthusiastic, adaptable attitude and eagerness to collaborate in a dynamic environment. A portfolio demonstrating concept‑art and marketing assets formatted for UA/store use. Preferred Qualifications Experience with IP and maintaining brand fidelity. Animation skills for key UA assets. Storyboarding or promotional visual storytelling experience. Experience working in Unreal. Mattel is an Equal Opportunity Employer. We welcome applicants of all backgrounds and provide inclusive hiring practices. #J-18808-Ljbffr Mattel, Inc.and Subsidiaries
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