Job Description

Job Description

Job Description

RedPeg is seeking a motivated and detail-oriented  Tour Manager to oversee and execute its experiential marketing for 3 Months  across the Chicago and Wisconsin area with one of the nation’s leading beer brands in a dynamic, fast-paced environment.. The ideal candidate will be responsible for the transportation, setup, and on-site management of tour assets, while ensuring a seamless and engaging consumer experience. This is a hands-on role requiring exceptional organizational skills, a knack for building relationships, and the ability to adapt in fast-paced environments.

• Truck + Trailer Routing: Manage the routing of a Ford F250 truck, trailer, ancillary assets, and draft truck to various event locations.
• Ensure all transportation complies with  DOT regulations and follows the scheduled routing plan.
• Transport assets safely and ensure  on-time arrival to all event locations.

• Oversee the  setup and breakdown of event assets, ensuring the activation site is organized and professional.
• Train and manage on-site Brand Ambassadors (BAs)to execute key event activities and represent Yuengling effectively.
• Communicate any issues with BAs promptly to the RedPeg team for resolution.

• Facilitate  product sampling in compliance with local alcohol laws.
• Ensure continuous consumer engagement by delivering  key messaging and encouraging interaction with the footprint space.
• Promote consumer activities, such as photo opportunities, to measure event success.

• Engage with  clients, distributors, and vendors on-site to foster strong relationships and build trust.
• Act as a professional representative to ensure positive brand perception.

• Monitor the condition of all tour assets and communicate any issues to the RedPeg team.
• Follow instructions to address any damage or required maintenance of vehicles and other equipment.

• Attend weekly meetings with the RedPeg team to align on goals, updates, and strategies.
• Submit detailed event recaps and reports through the designated online portal, including accurate data and content capture.

• Experience:
  • Minimum of 2-3 years in event management, experiential marketing, or logistics.
  • Experience driving and managing large vehicles, such as a Ford F250 and trailer.
• Skills:
  • Strong organizational and time management skills.
  • Knowledge of draft beer systems and ability to operate them.
  • Excellent communication and interpersonal skills for engaging with clients, vendors, and consumers.
  • Ability to lead and train on-site teams effectively.
• Requirements:
  • Valid driver’s license and clean driving record. CDL certification is a plus.
  • Familiarity with DOT regulations and compliance.
  • Willingness to travel extensively throughout the Chicago and Wisconsin area, including occasional weekends and evenings.
  • Physical capability to handle event setup and breakdown tasks.

Next Steps:

To apply for this position please respond to this posting with your cover letter, resume and salary requirements. Only qualified applicants will be contacted.

It is the policy of RedPeg to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, RedPeg will provide reasonable accommodations for qualified individuals with disabilities.

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