As a Sr. PPC Analyst, you will be responsible for the day-to-day management of our paid campaigns and lead-generation initiatives. Your attention to lead volume and efficiency targets will be crucial in helping the team reach its goals.
Your responsibilities include:
Creating and planning a variety of PPC campaigns across a range of digital channels. This may include creating ads and/or reviewing existing ones for copy
Monitoring existing campaigns and making recommendations on how to optimize them
Bidding up and down campaigns daily
Producing detailed analysis and reports of campaigns
Presenting actionable insights to stakeholders
Analyzing trends (both internal and external) and making recommendations
Taking responsibility towards controlling costs