SEO and Landing Page Specialist Job at Erie Construction Mid-West Inc., Toledo, OH

Uml1MmU5bzJRV3Yvdjczb3I3eit4b3ZNZlE9PQ==
  • Erie Construction Mid-West Inc.
  • Toledo, OH

Job Description

Job Description

Job Description

Description:

As the SEO and Landing Page Specialist, you will be responsible for enhancing our company’s digital presence by managing SEO strategies, creating effective landing pages, and optimizing content for better user engagement. You’ll work closely with IT, Marketing, and design teams to ensure our digital content is optimized for search engines and user-friendly.

Key Responsibilities:

  • Implement and manage technical SEO best practices to improve website visibility and search rankings.
  • Create, manage, and optimize landing pages to increase user engagement and conversions.
  • Monitor website performance, resolve technical issues, and manage SEO tools.
  • Conduct A/B testing on landing pages and forms to enhance user experience and conversion rates.
  • Work with the Marketing Technology team to integrate web content with Salesforce and other marketing platforms.
  • Manage on-site SEO strategies, including content optimization, testing, and deployment.
  • Develop off-site SEO strategies to boost website authority and rankings.
  • Stay updated with the latest trends in SEO, content marketing, and digital marketing tools.
  • Provide training and support to team members on CMS-related tasks and best practices.
  • Manage and deploy web tracking (Google Analytics, ad platform tracking) for internal and external campaigns.
Requirements:
  • Associate’s or Bachelor’s degree in Information Systems, Marketing, or a related field.
  • 2-4 years of experience in digital content management, SEO, and digital marketing.
  • Proficiency in CMS platforms (WordPress) and SEO tools (SEMRush, Ahrefs, Moz, etc.).
  • Strong understanding of CRM systems (Salesforce) and their integration with marketing platforms.
  • Experience with landing page platforms and Low Code/No-Code form tools (e.g., Formstack).
  • Familiarity with A/B testing, content optimization techniques, and web analytics tools (GA4, Search Console).
  • Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator).
  • Excellent technical problem-solving and analytical skills.

Job Tags

Similar Jobs

Hope Grows Corp

Remote Data Entry Specialist Job at Hope Grows Corp

Whether you are looking for regular, ongoing lawn/landscape services or help with a one-time project, Hope Grows is ready to keep your property looking beautiful. Our trained, uniformed professionals deliver first-class lawn/landscaping services to the north side of...

ZARRELLCO

BIM Manager Job at ZARRELLCO

 ...Description: We are seeking a highly skilled and detail-oriented BIM Manager to join our team remotely. In this role, you will lead the development and implementation of Building Information Modeling (BIM) processes and standards across our projects. You will collaborate... 

Kowalski's Markets

Front-End Cashier-Grand Job at Kowalski's Markets

 ...dedicated to exceptional customer service, quality foods, and promotes local and family-owned businesses. Our cashiers are...  ...opportunities ~401k plan This position is part of the UFCW Union, which provides: Guaranteed raises Ancillary... 

Carolina Foundations

On Site Project Manager Job at Carolina Foundations

 ...are a residential concrete finishing company looking for a site manager. This manager will be responsible for managing the aspects of...  ...requires and organized individual who can follow processes. No previous concrete experience is necessary but is very helpful.... 

ProSidian Consulting, LLC

Facilitation Support Specialist | Strategy Management [NSWC007012] Job at ProSidian Consulting, LLC

 ...Company Description ProSidian is a Management and Operations Consulting Services Firm focusing on providing value to clients through...  ...| Non-Profit | Professional Services | Real Estate And Hospitality | Technology, Media, And Telecommunications | Transport And Logistics...