Job Description

About the Role:

The Performance Marketing Senior Specialist is a key member of the Performance Marketing team with our client. In this role, you will be responsible for developing and executing strategies to drive high-quality traffic and maximize return on investment (ROI) through paid digital advertising. This includes managing pay-per-click (PPC) campaigns, optimizing bidding strategies, making creative recommendations, analyzing performance data, and continuously refining tactics to improve efficiency and support business growth objectives. You will be a great fit for this position if you have at least four years of digital advertising experience in an established brand, are results-oriented, data-driven, eager to learn, and always looking for innovative solutions to stay ahead.

What you'll be doing:

• Develop, manage, and optimize paid search campaigns across diverse platforms like Google Ads, Microsoft Ads, Meta, and Display, including budget allocation, A/B testing, ad optimization, and bid strategies.
• Conduct thorough keyword research to determine which terms target in paid advertising campaigns, considering user intent and search volume.
• Track key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per booking (CPB), using multiple data sources and a consolidated dashboard to measure campaign effectiveness and identify areas for improvement.
• Understand tracking protocols and ensure that all parameters are consistent and accurate; flag and resolve errors with urgency.
• Monitor industry and competitor performance marketing strategies and identify opportunities to reach our target guest audience.
• Work collaboratively within and outside of marketing to share your expertise and recommendations for paid digital advertising in support of business goals.
• Keep abreast of the latest technologies and best practices to maintain optimal performance.
• Other duties as necessary

What you'll need to be successful:

• 4+ years of experience working in Performance Marketing, having strong skills in full-funnel SEM, Meta and Display advertising.
• Technical Skills: Proficiency in PPC ad platforms (Google Ads, Microsoft Ads), Meta, Criteo, and web analytics platforms (GA4, Power BI). Knowledge of Salesforce, PowerBI, Jira and HTML a plus. Proficiency in Microsoft Office.
• Data Analysis: Ability to interpret complex data to identify trends and make informed decisions; Ability to think creatively while being analytical.
• Marketing Strategy: Understanding of overall marketing goals and how search marketing aligns with broader marketing initiatives. Proven experience in managing successful PPC campaigns.
• Communication Skills: Effective written and verbal communication to collaborate with cross-functional teams and present findings to stakeholders. Able to distill technical content into simple and easy-to-understand messaging.
• Project Management: Skilled at planning, project management, time management, and decision-making. Able to manage multiple projects at once, resolving competing priorities, working swiftly under pressure, and meeting project deadlines.
• Bachelor’s degree in marketing, digital marketing, or related field.
• Familiarity with travel industries and target audiences.

Work Environment:

• On-site, 4 days in in office

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