Job Description
Job Description
Job Description
Description:
Summary: Responsible for the total creative product in direct mail, print or broadcast media, produces bold, strategic, persuasive messages in all media for our clients.
Responsibilities:
- Conceives and executes advertising consistent with the agreed strategy.
- Is responsible for original conceptions, for clear, concise and convincing writing: for grammatical and material accuracy.
- Under the direction, and with the approval, of their supervisor, the Copywriter sees work through to its production.
- Must also be able to work productively and harmoniously as a teammate with Art Directors and Producers who share the responsibility on the given assignment.
- Participates in and contributes to the new business activities of the agency.
- Complies to quality standards for the team as set forth by the department.
- Works with supervisor to foster innovative solutions.
- Builds relationships at appropriate client/vendor level.
- Works closely with upper management to identify and suggest solutions on how to improve departmental and team morale
- Keeps abreast of current trends and the latest technological advances.
Tasks:
- Develops concepts and/or storyboards, collaborating with Production as needed.
- Meets with Account and Traffic who review work in progress and select desired concepts.
- Presents concepts to other corridors if necessary and revise concepts/storyboards according to comments.
- Revises recommendations based on any client comments and shares approved recommendations with all departments.
- Generates a Concept Estimate for client presentation (your supervisor’s prior approval is required).
- Gives input to Traffic to generate a more accurate Key-Date Schedule after concepts are selected (your supervisor’s prior approval is required).
- Discusses paper with Production prior to Production’s ordering of samples.
- Develops a Spec Sheet in Pre-production meeting with Production, Media, Studio and Strategic Services.
- Develops Copy Deck.
- Seeks internal approval of Copy Deck by Creative, Account and other teams.
- Sends the final copy to Studio.
- Seeks approval from all involved on layout and/or mechanical.
- Assists Art director and studio to generate mechanicals.
- Prepares color breaks from color lasers generated from the disk.
- Gives schedule updates to Traffic (your supervisor’s prior approval is required).
- Gives input to Traffic to prepare Formal Estimate (your supervisor’s prior approval is required).
- Briefs and presents the project team with key findings.
- Participates in weekly departmental staff meetings.
- Keeps supervisor apprised of the status of work.
Qualifications:
- Talent, judgment and imagination to create ideas and words for the creation of an advertisement.
- Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing.
- Schooling in creative writing or conceptual advertising.
- Previous experience as Copywriter/Associate Copywriter.
- Portfolio and reel required to demonstrate creative and technical skills.
- Must have l+ years of experience within an advertising agency setting.
- Excellent communication skills both written and oral.
- Computer literate.
- Team player.
- Strong problem solving skills and detail oriented.
- Minimum of a Bachelor’s degree or equivalent business experience preferred.
Requirements:
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