Job Description

Job Title: Chief Executive Officer (CEO)

Location: San Diego, CA (Hybrid with interstate travel)

Industry: Telehealth / Health & Wellness

Base Salary: $250,000 (Highly flexible for the right candidate)

We are seeking an exceptional and proven executive to serve as the Chief Executive Officer (CEO) for our client based in San Diego. This is a critical leadership role responsible for driving the overall strategy, operations, and financial performance of the organization.

The ideal candidate will be a visionary leader with a deep, handson understanding of ecommerce, highgrowth DTC models, and brand development, capable of navigating the regulatory and operational complexities of a telehealth business to lead the company into its next phase of hypergrowth.

Strategic Leadership & Growth

• Develop and execute a comprehensive longterm strategy that drives exponential revenue growth and market share within the competitive DTC wellness and telehealth landscape.
• Strategically assess and plan for the operational integration and launch of a new sister brand, ensuring full alignment with the companys mission and resources.
• Lead the strategic planning process, setting ambitious, measurable goals for patient acquisition, service delivery, and compliance.

E-commerce & DTC Expertise

• Oversee all DTC operations, ensuring a seamless, compliant, and highconverting patient journey from consultation to home delivery.
• Drive significant improvements in key DTC metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and subscription retention within a continuity/membership model.
• Champion datadriven decisionmaking, utilizing analytics to optimize performance marketing spend and channel growth, while strictly adhering to healthcare advertising guidelines.

Brand Building & Marketing

• Define, strengthen, and champion a consistent, trustworthy, and differentiated brand identity in the health and wellness space.
• Direct the development of innovative, compliant marketing campaigns that build brand equity, establish clinical credibility, and drive patient trust and loyalty.

Operational, Financial, & Compliance Management

• Own the P&L, managing budgets, forecasts, and financial performance to ensure sustainable profitability.
• Oversee and ensure strict compliance with all relevant healthcare regulations (e.g., HIPAA, state medical board regulations) and best practices for telehealth and compounded medication.
• Build, mentor, and lead a highperforming team, including clinical staff, fostering a culture of accountability and innovation.
• Maintain strong relationships with key stakeholders (founders, board, investors, physicians, etc.)

Qualifications & Experience

• 10 years of progressive leadership experience, with at least 35 years as a CEO, President, General Manager, or similarly senior executive.
• Mandatory: Proven, handson track record of scaling a DirecttoConsumer (DTC) brand from substantial revenue to significant scale ($50M annual revenue preferred).
• Strong preference for executive experience in Telehealth, DTC Health & Wellness, or a subscriptionbased continuity model with high regulatory complexity.
• Deep expertise in ecommerce platforms, technologies, and best practices.
• Exceptional skills in brand strategy, development, and marketing.
• Strong financial acumen and experience managing complex P&Ls, budgets, and capital allocation.
• Demonstrated ability to inspire, motivate, and manage a diverse, highcaliber team, including clinical staff.
• Bachelors degree required; MBA or advanced degree preferred.

How to Apply

This is a confidential search. Interested candidates are encouraged to submit a resume and cover letter detailing their relevant experience in ecommerce, DTC, and brand building within the specialized healthcare/wellness sector.

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