Job Description

Title: Analytics Analyst (ME&I) - Freelance

Freelance – Hybrid

Possible Locations: Memphis, Tenn // Atlanta, Ga

WHO WE ARE

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

WHAT YOU'LL DO

As an Analytics Analyst (freelance) you will develop custom dashboards and do deep dives into data to uncover insights which help drive growth as well as help design customizable tools and guide analysis for digital projects, and end-to-end B2B focused engagements.

KEY RESPONSIBILITIES

What you’ll do:

• Analyze | Provide digital and social media analytics data as well as other offline data to evaluate campaign performance and provide client communication, analysis and recommendations.
• Workflow | Create custom dashboards based on client goals to measure performance, as well as creating well-organized presentations and reports— adding insight to data while fielding strategic and technical questions.
• Identify | Discover underperforming areas and identify opportunities to improve the consumer experience.
• Drive I Lead Business Intelligence for client while engaging in Deep Data grinding and analysis and customizing design tools for the client

WHAT YOU'LL NEED

Qualifications and Skills

• At least 2+ years of experience in advanced analytics and/or data science
• Must have or be eligible to obtain Secret Clearance
• Strong Experience with SQL and BI
• Demonstrated ability to build custom dashboards
• Experience with Snowflake or similar cloud-based data platform which offers a scalable and flexible environment for data warehousing, data lakes, and data science
• Experience with Google Analytics is desired
• Experience with GA4, NinjaCat, Fullstory- (These are pluses, VML can train)
• Demonstrated expertise with Deep Data Dives, Data Report Generation, Advanced Data Management
• Ability to support Digital Product Management
• Skilled with advanced SQL Queries
• Experience with A/B Testing, usability studies, surveys
• Experience with Data Visualization and Data Warehousing experience helpful
• Excellent attention to detail and strong organizational skills
• Outstanding communication skills, both written and verbal, a passion for data focused solutions
• Always looking for ways to change, improve, or invent new approaches to old problems
• Expert at working with online metrics, terminology, industry best practices, and industry trends

Who you are:

• A Builder | Entrepreneurial attitude coupled with strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
• Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion of team environments that are comfortable and encouraging.
• Optimistic and resilient | Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
• Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.

• VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
• VML is a WPP agency. For more information, please visit our website and follow VML on our social channels via Twitter , Facebook , LinkedIn , and Instagram .

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